WHAT WE DO
Our Four Pillars
Four integrated programs built to grow Arkansas athletics, empower student-athletes, and strengthen communities across the Natural State.
01
Memberships
Choose Arkansas membership puts fans at the center of the mission — with four tiers built for every level of commitment. From the Rising Star to the Founders Circle, your membership directly funds student-athlete NIL opportunities, powers statewide events, and strengthens the communities that make Arkansas worth fighting for. Join the collective that gives every fan a real seat at the table.
02
Marketing & Media
Choose Arkansas operates a full-service digital marketing division available to business owners across the state. Powered by YieldHouse's professional agency network, Arkansas businesses gain access to web design, SEO, paid advertising, content marketing, and social media management — all delivered locally. Student-athletes serve as an optional ambassador channel, giving brands authentic, community-rooted reach inside an engaged Arkansas audience.
03
Marketplace & E-Commerce
The Choose Arkansas Marketplace connects local vendors, makers, and brands with fans and buyers statewide. A percentage of every transaction flows back to Choose Arkansas and the athletes who power the platform. It's a circular economy — supporting Arkansas businesses and Arkansas athletics in the same purchase.
04
Live Events & Fundraising
Choose Arkansas partners with nonprofits, schools, booster clubs, and civic organizations to produce high-impact live events and fundraising events across the state. Sports Camps, Auctions, Golf Tournaments, Charity Games — we handle the logistics, athletes show up, and the majority of proceeds go directly to the causes and competitors involved.
Attract Talent to Arkansas
Highlight how showcasing student-athletes’ stories and impact helps attract new talent to the state and inspires future students to choose Arkansas.
Championing the Next Generation of Arkansas Talent
We unite hometown businesses with the drive of student-athletes. By highlighting their grit and dedication, we build a supportive network that fuels athletic dreams and local economic vitality for a stronger, more united Arkansas.
Retain Talent After Graduation
Explain that through internships, introductions to local businesses, and media opportunities, student-athletes build real connections that keep them in Arkansas after graduation.
Strengthen Local Communities
Emphasize how student-athletes give back through camps, fundraisers, and events that drive job growth, community pride, and long-term support across Arkansas.
Ready to Expand Your Reach?
Join our community of forward-thinking businesses and student-athletes. Together, we build growth strategies that matter while fostering strong community connections across Arkansas.